Asked the question on Twitter tonight but no response yet:
What would the most attractive feature on an employee social network that really draws people in (providing individual value)?
At the end of last year I created a list of 20 things to do on a social network in the office. The piece was the result of a personal brainstorm. But, as you might understand a lot of “utopia” ended up there. At least from the perspective of a employee in a company that never even though about social networks, let alone done some stuff on them. So let’s get down to earth…
To repeat: What would the most attractive feature on an employee social network that really draws people in? In my opinion for, in my case “busy bankers” but it might be for anyone else new to this stuff: personal value first should be the motto
So what’s personal value on a social network? Let me think again:
- seeing photo’s behind those long-known names?
- keep one’s resume (for the new potential boss to see)?
- learning about the interest, hobbies, careers of colleagues?
- seeing what you network is doing (= writing on the personal blogs in the network)?
- finding people in the same specialism, related projects etc?
- seeing what is written on specific tags (this is obviously 2nd or 3rd phase stuff….)
The trouble is that considerable critical mass is required to at least get some of the personal value from the activities mentioned above, although not to the same degree.
Let me refrase my question: What are the first things to focus on when building a social network behind the firewall in terms of features (next to usability)?
Anyone? Please think with me!
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Related: my other Enterprise 2.0 articles
| posted Apr 10, 10:54 PM on Apr 10, 2008 | category: Enterprise 2.0 / Social software