What corporate functions should lead in Enterprise 2.0?
If HR is all about attracting good people, making them better and retaining them, isn’t then HR the natural partner for a corporation-wide Enterprise 2.0 project?
Of course some support of IT is a requirement too, in terms of some minimum infrastructure.
Or would you involve other departments?
Related: my other Enterprise 2.0 articles
Technorati tags: Enterpriseweb2.0, Enterprise2.0, Web 2.0, Internal Blogging, Human Resources, Human Resource Management
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posted Dec 5, 09:58 pm on Dec 05, 2007 |
category: Enterprise 2.0
/ Social software
In my opinion a lot of Enterprise 2.0 is about communications. So what about the Corporate Communications department?
— Frank Hamm Dec 5, 10:45 pm #
Besides Corporate Communications, Management buy in could be useful, so CxO-level support should be considered. I also believe that if there is a union, they should be involved as well.
— Bart Wessels Dec 6, 11:36 am #
@ Frank: I see Corporate Communication just like any other business department using the E2.0 tools. They just have a role in “communicating”, like e.g. Credit Risk has in analysing credit proposals. Unless of course Corp. Comm has some global Intranet responsibilities (e.g. governance about look and feel intranet)
@ Bart:
A union? Why is that needed here?
Thanks for stopping by here guys!
— Marcel Dec 6, 01:11 pm #
@ Marcel:
If HR wants to execute a change project within the organization help from that side could be useful. What could happen when you start a change project is that not all employees directly see a need for change. Bringing in an Enterprise 2.0 is not only availability of IT stuff, but in most cases also a change in management and in evaluating people.
Any support in that could help.
Bart
— Bart Wessels Dec 6, 08:55 pm #
Having HR lead an Enterprise 2.0 initiative is probably the quickest way to consign it to irrelevance and indifference. HR typically has credibility in HR and benefits – and should be focusing on that. Attraction and retention are bonuses from E2.0 – not the core benefits.
An Enterprise 2.0 initiative (which sounds unwieldy, cumbersome and committee driven, and thus doomed to fail) has to be driven from need and controlled by the people it’s trying to serve – normally those at the sharp end of the business
— anu Dec 27, 06:28 pm #
Hi Anu,
Thanks for stopping by here and being critical of my proposal for involving HR in E2.0 projects (or even leading them!).
You certainly say some interesting things there and I fully agree that “the business benefitting” should be strongly involved. However it also is rather company specific how things are tackled. Very much depending on the situation.
Actually, you caught me in the middle of thinking process; not so much about a business application but more about a party to initiate a company wide platform with for sharing best experiences and also because certain “people functions” are involved in social networks for example.
Thanks again for thinking with me!
— Marcel Dec 30, 10:43 pm #