ING Renault F1 Team to build a community in Second Life
The ING Renault F1 Team today announced its forthcoming entry into Second Life:
becoming the first Formula 1 team to exploit the unique opportunities for fan interaction offered by virtual worlds.
About the intentions:
...helping to put enthusiasts and non-enthusiasts alike behind-the-scenes with a championship-winning Formula 1 team. The experience is designed to take them closer to the dedication, technological excellence and teamwork required to achieve Formula 1 success, alongside a number of unique interactive virtual experiences.
For the first time, people with a shared interest and a desire to connect have a place where they can meet without travelling. In this virtual world, they can share and communicate their enthusiasm, making it the perfect venue for connecting a community of fans spread around the globe.
Wow, what a great potential stimulus for Our Virtual Holland, ING’s venture into Second Life! I wonder if both SL project teams, at ING and Renault, co-operated on this? Must be considering the fact that both use the services of Rivers Run Red. Oh wait, Our Virtual Holland is even mentioned in the official press release.
Update: The SLurl to the island of ING Renault F1 team
(Disclaimer: I am employed with a subsidiary of ING Group)
Related: all my Second Life articles
Technorati tag(s): Second Life, ING, ING Group, Our Virtual Holland, Renault, F1
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posted Apr 23, 09:35 PM on Apr 23, 2007 |
category: OurVirtualHolland
/ Second Life