Enterprise 2.0 does not come costlessly
A great quote from Erik Brynjolfsson during a discussion with Andrew McAfee on Enterprise 2.0:
If people in organizations have more freedom to work laterally and diagonally and in all the other directions within the organization, then you’re going to see more creativity and innovation. You’re also going to see a lot more potentially useful connections emerge organically… This doesn’t come costlessly. One of the benefits of the organization of a corporation is the potential for streamlining and efficiency that hierarchy brings to bear. Ultimately, it’s a trade-off, in terms of where you want to be on that creativity vs. efficiency spectrum. The nice thing is that innovations in technology and in organizational design are allowing us to push out the frontier of that trade-off, so that you can get more innovation without sacrificing efficiency to the same degree.”
Introducing social software takes a lot of effort, but its worth it all the way!
I just had to draw a chart about that… (forgive me for being such a bad graphical artist :) )
Technorati tag(s): Andrew McAfee, Erik Brynjolfsson, Enterprise 2.0
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posted Mar 21, 11:42 PM on Mar 21, 2007 |
category: Social software