I love Naked Conversations...
Well at least up to page 28, because that’s where I got so far
in the book. Naked Conversations even got me to put The World is Flat back on the shelve for a while.
Naked Conversations is full of business blogging cases studies and is written by (thé) Robert Scoble and Shel Israel. It is targeted at businesses and tries to explain how to build trust with customers, through blogging.
As for the title “Naked Conversations” if I understood correctly, it means cutting all “veils of un-communication” (from advertising to impenetrable customer service call centers) away between business and consumer and get them to talk (almost) face-to-face: via blogging of course.
What I did not yet find in the book is something about the appreciation of internal blogging, although it is briefly touched upon in the Microsoft case study.
I expect to be blogging on NC in the near future.
By the way”, please find this nice chart I dug up in a publication called One: A Consumer Revolution for Business (first chapter for free!) by Stefan Engeseth of Detective Marketing.com. It fits very nice to the theme in Naked Conversations. Why? The first page will tell it all.
Technorati tags: Naked-Conversations, Naked Conversations, Blogging
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posted May 2, 10:12 PM on May 02, 2006 |
category: Books
/ Social software