Fleck and the power of buzz marketing
One of the most exiting Web2.0 secrets on Dutch soil, is about to reveal itself.
The people at Fleck certainly did their share of buzz marketing, creating a nice blog and doing all kinds of enticing announcements about what it is they are creating, using all Web2.0 buzzwords they could find.
And today I found their next step, right in my mailbox: an amusing survey for people having already signed up for the beta testing. After reading through the questions, your are (intentionally of course!) left with just one question: what information about the upcoming product are they revealing this time? For what it’s worth, it could have something to do with:
- creating some kind of meta search engine?
- aggregating information from other sites (like Wikipedia)?
- adding some special feature providing answers even if you mistyped the search term?
But I could be totally wrong.
Judging from the questions, there might also be some pre-selection as for who will actually become a beta tester. I might not be one of them, not being a programmer or a very frequent blogger. Let’s wait and see.
The beta program will start near the end of March 2006. Well, they sure got their share of attention.
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posted Mar 1, 10:30 PM on Mar 01, 2006 |
category: Web2.0
/ Computer applications